On Thursday, November 29th, the Borough is holding a 'brainstorming session' in which plans for Melchiorre Park will be discussed with its park planning consultants. The event will be held at the High School and will begin 7pm. For those of you who do not know about Melchiorre Park (of which I am included, even though I apparently live across the street from it), it is a 23 acre park located south of High Street on the land between it and French Creek. It appears, based on the drawing on the Borough home page , to be the land that is next to Westridge Village and across the street from the new Northridge Village community. As part of the meeting, the consultants will 'provide a brief background of the project and present a pre-final master plan for the park'. Source: Phoenixville Borough Website
It's been out belief for several years that a weekly tabloid on the order of the City Paper, Metro or Philadelphia Weekly is exactly the kind of publication that the bedroom communities surrounding Phoenixville will consume best. With this move they're targeting an underserved market and the potential is great.
A weekly tabloid can be hipper and more user friendly while the Phoenix's website can evolve to include daily updates and discussion threads and, if executed correctly, more economically satisfy the daily news requirements of Borough.
It's become obvious that there has not consistently been enough quality news or features to support a daily in this market, and now the paper can be rid of the canned national filler and focus content areas on sports, entertainment, culture, the townships and the Borough.
We are hopeful that the effort will include that enhanced focus as well as improved editorial content and design- for the new paper and the online presence- or the potential that this change signifies will be an economic reaction rather than a positive modification.
We're excited about this approach as an advertising opportunity and a way for the region to be represented with more style and aplomb!