What's happening in and around Phoenixville, PA.

Thursday, May 21, 2009

The Phoenix to become a Weekly

Starting June 20th, The Phoenix will become a weekly publication, published every Saturday. The paper, which will expand its coverage area to include Spring Ford School District, will be free and will see the # of papers printed increased to 7000.

For more, see the article in today's paper.

7 comments:

Todd Palmer said...

In our opinion, this is actually is compelling news for the Phoenix and the existing and new readership.

It's been out belief for several years that a weekly tabloid on the order of the City Paper, Metro or Philadelphia Weekly is exactly the kind of publication that the bedroom communities surrounding Phoenixville will consume best. With this move they're targeting an underserved market and the potential is great.

A weekly tabloid can be hipper and more user friendly while the Phoenix's website can evolve to include daily updates and discussion threads and, if executed correctly, more economically satisfy the daily news requirements of Borough.

It's become obvious that there has not consistently been enough quality news or features to support a daily in this market, and now the paper can be rid of the canned national filler and focus content areas on sports, entertainment, culture, the townships and the Borough.

We are hopeful that the effort will include that enhanced focus as well as improved editorial content and design- for the new paper and the online presence- or the potential that this change signifies will be an economic reaction rather than a positive modification.

We're excited about this approach as an advertising opportunity and a way for the region to be represented with more style and aplomb!

Anonymous said...

Well, at least its circulation will almost double.

Anonymous said...

I think this is great. How will we get the paper? Will it be delivered to all homes in Phoenixville or will we need to go pick it up somewhere?

Anonymous said...

It's a shame really but probably better than continuing to watch The Phoenix become even worse than it already has. The paper's relevance to this community has been so diluted by delivering such a poor product, most likely because of a way too small budget, it must stop existing in it's current form. I think we can all understand not being able to cut the buget sufficiently to be able to at least cover the costs. Very sad. The end of an era.

Anonymous said...

I tried to pick up this "free" paper today from one of the corner boxes and it was locked. I thought it was free now?

JW said...

Not till June 20th

Anonymous said...

Anonymous above has left the perfect example of the the "dumbing of America". An alarming amount of people don't read and when they do, they don't comprehend what they just read. Just think about "anonymous" out on the sidewalk tugging at The Phoenix paper box, thinking it was free because he or she simply did not read or comprehend the first part of the article. "Starting June 20th . . . And then, instead of reading the article again to get the facts, he or she decides to make a post to verify that they can't read.